Do you want to know how to start an SEO career? You want to make your career in SEO, but you don’t know where to start. Trust me; I have been working in SEO for 6 years.
I will give you complete information about how to start your career in SEO.
There is no one-size-fits-all answer to this question, as the best way to start a career in SEO depends on your background and skill set. However, a few key things that anyone looking to start a career in SEO should remember:
- It is essential to have a strong understanding of both on-page and off-page SEO techniques.
- Excellent working knowledge of popular search engines and how they operate is helpful.
- Staying up-to-date with the latest SEO news and trends is essential.
Search Engine Optimization is called SEO in short form. SEO first came into existence in 1991, and it is becoming popular day by day. Earlier, very few people knew about it. Still, in the last few years, there has been a digital revolution, and this digital revolution has made SEO more popular.
There are many universities worldwide where only a different digital marketing course is taught. SEO became the most famous in digital marketing.
Nowadays, SEO has emerged as a good career option. SEO is king for them all, be it website content, blogs, social media marketing, or even an email campaign.
I will give you complete information about becoming an SEO expert in this blog. This will prove to be your master blog. I will guide you right from my experience.
There are several elements to consider besides getting the best training if you desire to enter a profession in SEO.
The task function of an SEO expert is not simply to use the theories learned through a course in practice but is far more than that.
By following these tips, you will be well on your way to a successful career in SEO. It would help if you considered these 18 key Points steps to starting a successful SEO in Digital Marketing.
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How to start an SEO career? Before that, you have to know and understand in it what SEO is and how SEO works.
Search Engine Optimization is the factor by which a website can achieve top rank in search engines for specific keywords. For example, if it is understood, it simply means that when a user searches something related to it in Google, Bing or any other search engine to know about a thing or business, whatever the result is on the first page. Looks in. It seems that all this happens only because of SEO.
SEO is a process to increase your site’s visibility in search engines. The higher your site’s visibility, the more people will be attracted to your business, and the company will grow.
The extent of SEO is not just limited to increasing the website’s visibility; it is much more than that. SEO is the best and latest method of marketing. With SEO, it has become easy for us to find a book among millions of books.
In just one click, the result comes in front of us, in search of which we have come to the search engine.
2- Know the Scope of SEO To Become a Specialist.
Before looking for a career in SEO, you should know its scope. People’s search engine optimization trend is increasing rapidly, mainly due to the rapidly growing number of mobile users.
How to start SEO Career The role of a Search Engine Optimization Professional has improved dramatically. Most people worldwide use search engines like Google and Bing to solve their questions or get their answers.
I think the scope of SEO never ends because now the use of mobile and the internet is hardly stopped. As long as mobile and internet use continues, the scope of search engine optimization will continue to grow.
SEO will be a substantial life-changing key for those making a career in digital marketing.
3- Build Your Skills to Get Started in SEO.
Before answering the question of how to start an SEO career, it should be ensured that you should have the proper knowledge of SEO.
What is SEO for those looking for a job in Digital Marketing? How does this work? What is a search engine, and what is its role in SEO. You should know the answers to all these questions.
Before starting your digital career, you need to know the components that make up the SEO process, like Technical SEO, On-page SEO and Off-page SEO.
Make sure you are thoroughly familiar with the entire terminology of SEO, like building backlinks, white hat SEO, black hat SEO, grey hat SEO, guest blogging, image SEO, etc.
“Expert Tip: To master SEO, you must focus on every aspect of a complete SEO-based course. You can do this certified google course.”
4- Improve Your Writing Skills to Get an SEO Job.
Suppose you really want to become an SEO expert in digital marketing. In that case, you have to develop your writing skills further. You should be able to write post headings, image alt text, meta-text, meta description etc… Then only you can get a successful SEO career.
You should be able to write blog posts and improve your writing in SEO-friendly. If you want to earn money from Tier 1 countries and do not know how to write English, then, first of all, you should improve your English writing; then, only will you be successful in SEO.
To rank top in the UK and USA, you need to have knowledge of English. If you do not understand the importance of English, then surely you may face difficulties.
“Expert Tip: If you want to improve your SEO writing skills, you can take an SEO copywriting course or do it yourself. After doing this, you can also earn money through freelancing.
5- Boost Your Basic Development Skills For Increase SEO Career Salary.
Generally, those who want to make their career in the field of digital marketing do not need to have development skills. Still, suppose you wish how to start an SEO career and want to increase your Salary. In that case, you must have basic knowledge of development.
There is no need to panic after hearing the name of development; we will tell you which basic product knowledge you should have.
You should be able to read basic HTML code and make some SEO-friendly changes to it, as well as have a little understanding of javascript and CSS code.
You should be able to edit website page titles and SEO essentials like editing sitemaps and website management systems using a popular CMS like WordPress.
“Expert Tip: If you want to get basic knowledge of development skills, then you can take the help of W3Schools. Here you can learn HTML, CSS and Java Script for free.”
6- Understand Analytics Tools to Become SEO Analyst.
When considering a career in SEO, you need to know the importance and usage of SEO analytics tools. In digital marketing SEO, you will sometimes need to analyze your work.
If you do not do analysis, you will be unable to improve your SEO career. For this, you need to be able to use and edit Google Search Console, Google Analytics and analytics tools like SEMRUSH, Ahref, MOZ etc.
“Expert Tip: You can start your journey by taking a free Google Analytics course.”
7- Create Account on All Major Digital Media Platforms.
Suppose you are really serious about making a career in digital marketing. In that case, the very first thing you need to do is to create your digital presence. What I mean by the digital company is that you should create your accounts on all major digital platforms. How to start SEO can make a big difference in a career.
These digital accounts will prove to be very helpful in increasing your authority. You create your account on Facebook, Twitter, Instagram and LinkedIn, then make your account wherever you feel the need.
8- Create Your Digital Team to Start Doing SEO.
Once you have built your digital presence, you should focus on building your digital team. What I mean by creating a digital team is connecting with people in the same work profession as you. You interact with people from the digital world so that you get to learn something new.
Build your own digital team that can solve the problems of your digital life.
“Expert Tip: You can use Quora to build a digital team.”
9- Realize and Understand SEO Tools to Start SEO Marketing.
How to start SEO In your career, you must understand the importance of SEO tools. These tools help to make your web page SEO-friendly easily. You should understand, know and use these tools; only then will you be able to SEO optimize a web page correctly.
Google Search Console ranks number 1 among SEO tools which is absolutely free; it gives you tips to optimize your web page SEO so that you can edit your web pages.
After this, the best SEO tool available in the market is Yoast SEO. It works as a WordPress plugin. After this, many SEO tools are available in the market, like RankMath, Semrush, Ahref etc.
“Expert Tip: If you want to know more about these SEO tools, you can take the help of videos available on YouTube.”
10- Develop Keyword Research Skills to Become SEO Freelancer.
The term keyword research is of great importance for digital marketing and SEO. If you cannot do keyword research, you can never become an SEO specialist. You have to hone your keyword research skills. Only then can you start a successful SEO career.
Whatever we search in search engines are all keywords. Finding the best keyword for you out of these keywords is called keyword research. Many keyword research tools are available in the market, some of which are free. Like-
- keywordtool.io,
- wordtracker.com,
- wordstream.com, etc.
“Expert Tip: If you want to learn keyword research skills correctly from the beginner to the advanced level, you can read this complete article on keyword research.”
11- Learn Google Web Console is the Best SEO Career Path.
How to start an SEO career: Google Web Console is an integral part of the SEO career path. Without learning it, you cannot become a great digital marketer. GWC or GSC tells us how the Google search engine sees our website. Simply put, Google Search Console lets us know where Google is indexing our website in its database.
Google Search Console and Google Web Console are both the same. This is also an SEO tool that we get for free. This is an entirely free SEO tool.
There’s a lot you can do with GSC. However, it can take a while to find out how to get terrific returns on the time you invest with it. Because of this truth, we have attempted to put together a valuable collection of crucial functions in addition to a short description. Many of these are beneficial in keeping SEO’s finest practices on your site.
“Expert Tip: You can learn Google Web Console free at Google Developers.“
12- Acknowledge Google Webmaster Guidelines to Become an SEO Expert.
Just as there are some rules to live in a country, which we call a constitution, in the same way, Google has also made some rules to manage its search engine, which we call Google Webmaster Guidelines, which every creator has to follow. It happens. Anyone who creates new content for the Google search engine.
SEO can, in some cases, be tricky. Suppose you are not knowledgeable about Google standards. In that case, you might do something that can get your site (or, even worse, the customer’s site) punished, and this implies a loss of rankings and traffic.
This is likewise something that you might be asked in an interview, so invest a long time to check out and comprehend the standards.
“Expert Tip: There is no need to be afraid of Google Webmaster Guidelines; follow some of its basic guidelines, and then you will be done. For example – Always use self-made content, understandable content, never create rumours and sexual content etc.“
13- Become an Expert in Google Ads to Become Digital Marketing Career Master.
When you focus on how to start an SEO career, then it is not enough for you to learn SEO only; apart from this, you will also have to learn many skills, and only then will you be able to make a promising career in digital marketing. Part of Social Media Marketing is paid advertising management.
In a standard search results page, Google Advertisements are revealed at the top and listed below the natural outcomes. It’s excellent to understand what aspects and under what conditions an advertisement can appear higher than the birth outcomes for a provided keyword.
SEO and Google Advertisements work fantastically together, and it’s another chance for you to show your competence and provide an extensive range of digital marketing services to your customers.
“Expert Tip: To become an expert in paid advertising, take the best Google Ads specialist courses for free.“
14- Accept About Backlinks And Learn How to Make Them.
Being familiar with the name of backlinks can make you a master in SEO. From the word backlinks, it is understood that returning a link means returning it. Backlinks are links that link one webpage to another.
By learning backlinks, you can earn millions a month through freelancing. I know many freelancers make millions by selling their backlink build service.
“Expert Tip: You can read this article to know more about backlinks and earning from them.“
15- Guest Blogging and Become Specialist SEO Freelancer.
Learning guest blogging can give you tremendous growth in earning from digital marketing and SEO career. Guest blogging is not like regular blogging; it requires some additional skills. Guest blogging can increase the authority of any website, which affects ranking.
Guest blogging is done on any other website with his permission. Every website has different rules made by the website owner where you are going to guest blogging.
“Expert Tip: Here, you will get a list of websites where you can do guest blogging for free. List of free guest blogging websites.“
16- Work On a Live SEO Project To Build Your Digital Marketing Experience.
As I mentioned above, for a successful digital marketing career, the principle of SEO is not just read and understood. It is a practical action. Unless you work on a live SEO project, you will not be able to do search engine optimization well.
With or without an official education, with or without an SEO certificate, to become an effective SEO specialist, you must practice SEO and show to your future customers or companies that you can enhance the rankings of a site in the SERPS.
A business or SEO company will employ you not because of your certifications but for your SEO experience and capabilities to increase their rankings and get them more natural traffic and clients.
The very best method to construct your SEO experience and find out SEO is to practice SEO. This is your first action if you do not have a site yet.
Get a specific niche, do your keyword research study, and begin a site asap.
Start your own website and work on the SEO of the website. Try to rank as many of his keywords organically. When you do all these things, there will be many obstacles in your way, but don’t give up; you have to keep moving forward. And after a while, you will see that your hard work has paid off, and many of your keywords will start ranking.
This live exercise will go a long way in getting you your first client and first SEO job.
“Recommendation: You can use hosting from a reliable company like Hostinger to start your first website. If you buy it from my link, you’ll get an assured gift of up to $500.“
17- Prepare for an SEO Job Interview.
How to start an SEO career When you have built up your SEO skills and got a certificate, you should now prepare for the interview to get an SEO job. This is a perfect time to start applying for any SEO job.Like other SEO agencies, we have also given jobs to many talented youths in our agency. You should also start applying for jobs in such a digital marketing agency.
But before applying, always keep answers to some interview questions ready because they can get you a good-paying SEO job.
- What is SEO.
- What is the importance of backlinks in SEO.
- How to rank a website without backlinks.
- What do you mean by CTR. etc.
18- Take an Internship or Full-Time Job in SEO.
Suppose you don’t want to do a job and start your own digital marketing agency. In that case, I suggest you first join a digital marketing agency and do an internship or full-time job for a year or two; only then an agency Consider starting.
I also worked a full-time job for 2 years before starting my own digital marketing agency. Doing a job or internship shows what kind of difficulties an SEO agency has to face in real life. How new customers are created and how we can sell our other services to existing customers.
This is my own experience, but it is up to you whether you will do the job first, do an internship, or immediately start any digital agency.
FAQs On SEO Career
There are many popular SEO jobs available in India, whose names are given below.
- Search engine marketer
- Digital marketing manager
- SEO Manager or SEO marketing consultant
- Content marketer
- Head of Marketing
- SEO Analysts
- SEO Executive
- SEO Specialist
- Senior SEO Executive
- SEO Intern
If you choose SEO as your career, you will not be disappointed as SEO has emerged as the number 1 career option over the last 10 years. If you talk about Salary, here, if you are a fresher, then your Salary can be 20 thousand to 30 thousand per month, it depends on your skill and job location, and if you have 6 to 7 years of experience in SEO, then your Salary will definitely be 15 lakh to 25 lakh annually.
According to Naukari.com, numerous SEO expert positions need a bachelor’s degree in service, marketing, interactions or infotech. One to 3 years in internet marketing. Understanding of HTML, CSS and numerous programming languages.
To make a career in digital marketing, you can start with a bachelor’s degree and do a master’s degree. Similar degrees are also helpful in the field of SEO:
- BS in Internet Marketing.
- BS in Computer Science.
- BS in Information Technology.
- BCA In Digital Marketing.
- BA in Digital Communications.
- MCA In Digital Marketing.
- MBA in Digital Marketing.
- BBA in Digital Marketing.
- BS in Business Administration with a Digital Marketing Concentration.
You do not need formal education or courses to start SEO. You need constant effort in this. But if you are thinking of doing a job in a big company then you have to do some courses like- BCA in Digital Marketing, MCA in Digital Marketing, MBA in Digital Marketing and BA in Digital Communication etc.
To become an SEO freelancer, you must have a good grasp of SEO. For this, you have to continuously improve your portfolio along with continuous effort. First, you create a website, do your own SEO, and get its keywords ranked organically. By showing this portfolio to your clients, you can take SEO projects from them.
Yes, choosing SEO as a career in India is an excellent option because, according to naukari.com, it is one of the most sought-after careers in digital marketing. There are many digital marketing agencies worldwide as well as in India, who hire SEO professionals to generate better content. The number of people opting for an SEO career is increasing by 30% yearly, 10% more than any other career.
There are many primary tasks of an SEO specialist:
- Identifying your audience groups and SEO goals.
- Creating and implementing strategies to meet your goals.
- Identifying your competitors and strategizing accordingly.
- Testing your material and designing it against your competitors.
- Generate SEO campaign reports.
- Focus on link building.
- Guest blogging strategy.
- Research the best keywords to drive traffic to the website.
The world is now leaving traditional marketing and shifting to digital marketing. The work of SEO has increased in this. A career in SEO is both challenging and rewarding, exciting and enjoyable. In this, you will get more money as well as you will also get a chance to understand the market closely. Its most important thing is that it does not even require any particular course to do it. You can learn it for free from anywhere.
There are immense possibilities in an SEO career.
Conclusion
Through this article, an attempt has been made to answer the question of how to start an SEO career. We hope this article will be helpful for you in making the right decision. If you have any confusion regarding your SEO career, you can ask your question by commenting.
